About Write Direction
Our Story
With 20+ years in corporate sales and business development, but an artist’s heart and a gypsy soul, Write Direction's owner, Lorri, had long-looked for a creative outlet.
As fate would have it, traveling for business to Fort Worth led her to experience western branding. After researching and finding there was a niche market not being served here in Nashville’s big backyard, and another fateful tug by her late father’s love of “all things branding” - Write Direction Branding was born.
Write Direction offers on-site, open-flame, tailored branding and custom hat bars for stand-out events and signature Nashville style.
Our Services
At Write Direction, we believe every great hat should tell a story—and we’re here to help you tell yours. Our one-of-a-kind hat bar experience invites you to design and customize a hat that’s as original as you are. From hand-shaped brims to carefully selected feathers, bands, pins, and personal touches, every detail is yours to create.
Whether you swing by for a quick visit, host a private party, or find us at one of our signature pop-up events, we make it easy—and fun—to craft a statement piece you’ll love to wear.
But this isn’t just another hat bar.
What sets us apart is our on-site open-flame branding experience. Using hand-forged brands, we heat and stamp leather and hats in real time—right in front of you. The moment smoke rises and your design is permanently imprinted, it becomes more than just a look—it becomes a memory. In fact, some of our events are dedicated solely to branded leather keepsakes that guests treasure long after the day is done.
Come for the hat. Stay for the experience. Leave with something truly your own.
